jenny lei & freja — Кассета

takeaways: • jenny funded freja using profits from her successful dropshipping business • she focused heavily on paid advertising from the start, unlike many other brands • jenny kept freja a secret for the first 2-3 years, even from friends • her approach was very data-driven, focusing on what customers want rather than personal preferences • she's now transitioning to focus more on organic growth, pr, and building a long-term brand • jenny advocates for entrepreneurs to get hands-on experience before delegating tasks • she plans to expand internationally and launch new product lines in the coming years chapters: 00:00 - jenny's background and start in e-commerce 08:01 - transitioning from dropshipping to launching freja 12:30 - focus on paid advertising and marketing strategy 23:17 - keeping freja a secret and building without ego 25:30 - shifting focus to product development and brand building 27:26 - future plans for international expansion and new product lines 31:23 - jenny's approach to work and productivity 36:02 - building a community and mentoring other entrepreneurs 47:37 - working with family and factory relationships in china