Digital Marketing Strategy for Consulting Firms

For consulting firms that have exhausted their network and the referral well has run dry, a digital marketing strategy is essential to attract new clients. But how? In this episode, Mark and John walk through a step-by-step framework perfect for experts and firms who need to reach a broader audience to generate new business opportunities. This doesn’t mean you need to become a well-known celebrity or go ‘viral’ at a Coldplay concert. Instead, build visibility within a tight, focused slice of the market. Become well-known to the people who actually value your services. CHAPTERS: 00:00 Intro & Welcome 03:13 Overarching Themes 07:08 Research Your Buyers 12:17 Create a Lead Generation Framework 16:06 Source content from a podcast 17:47 Optimize ALL your content (not just web pages) 19:44 Use LinkedIn 21:37 Weekly email newsletter 24:35 Create and Continually Refresh Evergreen Content 27:12 Create a Measurement Plan 30:36 Conclusion & Final Thoughts Read the full article from John: https://www.redcedarmarketing.com/blog/digital-marketing-strategy-for-consulting-firms Past episodes mentioned: Free vs Paid Offers: Crafting an Effective Lead Generation Strategy Don’t Boil the Ocean: The Paradox of Focus, Specialization, and Positioning Share your feedback in our listener survey : https://www.surveymonkey.com/r/8V9T6Z7