The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'

What kind of buyer did you talk to on your last sales call? When it comes to buying professional services, there is usually more than one buyer. Some refer to this as a 'buying committee.' So what different roles do each of these buyers play? How should you engage them? What should you watch out for? These are the kind of questions that John Tyreman and Mark Wainwright will answer in this episode of Breaking BizDev. CHAPTERS: 00:00 Intro 03:00 The Buying Committee 04:32 The Three Different Buyer Roles 05:17 The Visionary 08:28 The Operator 13:32 The Risk Mitigator 16:54 Stories and Examples 28:24 How to Take Action 34:08 Summary Share your feedback in our listener survey : https://www.surveymonkey.com/r/8V9T6Z7