Gen Z Workplace Challenges & 3 Strategies for Career Success

Why are companies firing Gen Z employees — and what can be done to help them succeed? In August, I attended the 2025 Association for Education in Journalism and Mass Communication conference in San Francisco. My colleague, Dr. Nandini Bhalla of Texas State University, led a stellar panel titled “Why are companies firing Gen Z employees? Workforce Strategies and Solutions for PR’s Next Generation.” The panel featured an all-star lineup of experts: Caitlin Haskins – Vice President of AI, Big Data & Cloud at 10Fold Communications Michelle Galey – Washington State University Jeffrey Ranta – Coastal Carolina University Caitlin Cieslik-Miskimen – University of Idaho Moderator - Nandini Bhalla , Texas State University After the panel, I pulled out my iPhone and asked Caitlin Haskins a couple of questions about what she sees in the workplace. In this short interview, Caitlin shared practical strategies that every Gen Z professional can use to thrive in today’s workplace. The AEJMC Public Relations Division co-sponsored this panel with the Internships & Careers Interest Group. Caitlin's tips are clear and actionable. Listeners will walk away with 3 strategies they can use immediately. Reliability — show up, meet deadlines, and build trust Proactive communication — keep projects and teams aligned Growth mindset — turn feedback into a tool for long-term success You can learn more about Caitlin Haskins from her LinkedIn profile and in this Ragan PR Daily article. Stories of Change: Helping You Navigate What’s Next Hosted by Judy Oskam Navigating a change or wondering what comes next? Hear real stories from people who have faced unexpected turns, made important choices, and figured things out along the way. A little wisdom to help you find your own way forward. Explore more at StoriesofChangePodcast.com .