Partner Involvement in Sales and Marketing: What Could Go Wrong?

Go ahead, put all of BD on the shoulders of your most expensive asset. What could possible go wrong? In this episode, John and Mark explore the pros and cons of partner involvement in business development. They look at the benefits and drawbacks of a firm partner's role in both marketing and sales. Identify actionable strategies for helping your firm's partners engage in the right kind of business development efforts. CHAPTERS 00:00 Welcome + Listener shoutouts 03:18 Episode Rundown 04:49 Marketing and Sales Continuum 05:16 Pros of Partner Involvement in Marketing 08:39 Cons of Partner Involvement in Marketing 13:12 Pros of Partner Involvement in Sales 18:01 Cons of Partner Involvement in Sales 27:31 What Good Look Like 30:33 Rapid Fire: Who's the Bottleneck? 35:16 Takeaways and Conclusion Share your feedback in our listener survey : https://www.surveymonkey.com/r/8V9T6Z7