Ep. 88: From Send Button to Sailboats: Finding Freedom in Marketing with Perry Sheraw

Episode Links: Perry Sheraw - https://perrysheraw.com/ Duma Marketing - https://www.dumacx.com/ LinkedIn: Perry Sheraw - https://www.linkedin.com/in/perrysheraw/ Summary: In this episode of The Corvus Effect, I welcome Perry Sheraw, managing partner of Duma Marketing and a digital marketing pioneer with roots in print journalism at the Cincinnati Enquirer. Perry shares how her foundational philosophy of treating every email as a real conversation has driven 20 years of success helping Fortune 500 companies and startups alike. She reveals why tying marketing metrics to revenue attribution separates good campaigns from great ones, and how customer journey mapping can transform results. Perry also opens up about her journey from perfectionist to operationally independent business owner, allowing her to run her company from St. Croix while supporting her daughter's international sailing career. Show Notes: 00:32 Guest Introduction 02:36 One of the Only People with Email 04:54 Too Cold for Cincinnati 06:30 Where There's a Will 08:57 The Swiftness of the Cheetah 10:11 You're Talking to Someone 13:59 The Jackson Pollock Customer Journey 15:37 Start with Your Baselines 17:35 Permission to Think Differently 20:52 Identity and the Send Button 23:32 Take a Two Week Vacation 29:43 Legacy for Young Marketers 32:25 Final Thoughts