Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo

We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS. Watch this episode on YouTube: https://youtu.be/ALbJI9izTss • AI tools accelerating media operations while requiring human strategy • Risks of automation with bad data and weak tracking • Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts • Dayparted omnichannel plan from commute to desktop to couch • Short-form video and UGC outperforming static creative • Full-funnel investment timelines and influenced revenue measurement • Cleaning fragmented data and feeding CRM segments back into media • Common account fixes including target CPA, remarketing and limiting AI expansion • How to audit paid media and set realistic expectations Guest Contact Information: LinkedIn: linkedin.com/in/anthonychiaravallo Website: anthonychiaravallo.com More from EWR and Matthew: Leave us a review wherever you listen: Spotify , Apple Podcasts , or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @matt