AI Search Changes Visibility as Under-16 Social Bans Spread

This week on Higher Ed Marketing Insider: discovery is changing fast, and the schools that win are the ones showing up in AI answers, not just search results. What we cover: AI search and zero-click answers — why being the cited source matters more than ranking #1 Australia's under-16 social media ban and the shift to guardian-first, website-first recruitment Where demand is concentrating — community colleges, dual enrollment, and job-aligned credentials Marketing team retention — why compensation and flexibility are strategic priorities Key takeaways: Clean site structure, Q&A-style copy, and structured data help you become the sourced answer If social access tightens, recruitment can't depend on teen social feeds Four-year schools need stronger transfer pipelines and specific value messaging Learn more about the Higher Education Marketing Institute: Website: https://highereducationmarketinginstitute.com/ X: https://x.com/HEMInstitute LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/ YouTube: https://www.youtube.com/@HigherEducationMarketing