Why ROAS Is Lying to You: With Google Ads Expert Thomas Eccel

Send us Fan Mail Is ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead. You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth. Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/ Contact Thomas: https://www.thomaseccel.com/?utm_source=linkedin&utm_medium=Profile&utm_campaign=CTA&utm_term=googleadsstore Get your free discovery call with Jeremy here: https://calendar.app.google/Nom4YsknEyw1Hk1FA Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching