SEO’s New Frontier — Кассета

We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval. Watch this episode on YouTube: https://youtu.be/U1xWZv8bdM8 • AI reshapes marketing and elevates SEO’s role across the business • Good SEO foundations as the prerequisite for AI performance • Writing for chunks with high semantic density • Structured data and entity clarity to validate facts • Vector embeddings as the new alignment target • KPIs beyond rankings: retrieval confidence and zero‑click presence • Why LLMs.txt lacks adoption and what matters instead • Practical tracking of AI answers and trend analysis • The gap between search engines and LLM information retrieval • Learning paths to keep pace with faster platform updates Guest Contact Information: Website: duaneforrester.com LinkedIn: linkedin.com/in/dforrester Twitter/X: x.com/DuaneForrester More from EWR and Matthew: Leave us a review wherever you listen: Spotify , Apple Podcasts , or Amazon Podcast Free SEO Consultation: ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive