Ep. 188 Haylee Jordan - The Reality of Building in Regulated Chaos

Key Takeaways: 1️⃣ Go deep before you go wide Trying to be everywhere at once spreads founders thin and kills momentum. Haylee’s approach with Fabric was to anchor in Colorado first, learn the market, and earn real traction before expanding. Focus creates signal, not noise, especially in complex and regulated businesses. 2️⃣ You are not disorganized, you are overloaded Startup chaos is rarely a character flaw. When three people are doing the work of twenty five, things will slip. The fix is not perfection, it is communication, prioritization, and giving yourself the same grace you would give a teammate. 3️⃣ Get out of your own way Most founders are blocked by mindset, not capability. Haylee’s biggest realization was that no one has the secrets and everyone is figuring it out in real time. Progress comes faster when you stop waiting for permission and start trusting your ability to learn as you go. Timestamps 00:14 Welcome and meet Haylee Jordan 01:18 From brand studios to entrepreneurship 03:04 Entering the CPG and beverage world 04:17 How Fabric came to life 06:04 Mission, mental health, and giveback 07:37 Navigating THC regulations 08:54 Why Colorado comes first 10:16 Wearing many hats as founders 11:50 From idea to store shelves 14:27 Learning grace in startup chaos 17:55 Founder mindset and self discovery 21:39 Life, fear, and creativity 23:25 Seeing Fabric on the shelf 27:13 What the next year holds 28:56 Getting out of your own way 30:53 Advice that shaped the journey 33:02 Life beyond the business 38:25 Fundraising and growth reality 40:46 Where to connect and learn more Want to follow Haylee’s journey as Fabric continues to grow and evolve. You can connect with her directly and learn more about Fabric below. Website: https://drinkfabric.com/ LinkedIn: https://www.linkedin.com/in/hayleejordan/ Instagram: https://www.instagram.com/drinkfabric/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content. Connect With Us: LinkedIn Instagram YouTube