167 - Stop Asking How: Speed Up Your UX Job Search With This One Question

If your first move when updating your resume, building your UX portfolio, or preparing for an interview is to Google "how do I…" — you're falling into a trap that's slowing down your entire UX job search. In this episode, Sarah Doody breaks down the "Who Not How" framework and explains why the question you should be asking isn't how — it's who. You'll learn why DIYing your job search with Google searches and Reddit threads is costing you time, money, and momentum, and how to start thinking like a high performer instead. Topics discussed in this episode: ✅ The "Who Not How" framework from Dan Sullivan and Benjamin Hardy ✅ Why Googling "how to get a UX job" keeps you spinning your wheels ✅ The hidden time and money cost of DIYing your job search ✅ How high performers think differently about getting help ✅ A 3-step exercise to identify where you're stuck and what to do about it ✅ Why this concept applies to your career, business, and life Timestamps: 00:00 Introduction: Are you stuck in the "how" trap? 01:43 The concept I can't stop thinking about 02:11 The "Who Not How" book explained 03:30 The physical therapist analogy 04:36 How this applies to your UX job search 05:30 The how trap costs you time, money, and momentum 07:04 Why asking for help is not a weakness 08:15 The "how trap" with your resume 09:29 The "how trap" with your portfolio 10:15 The "how trap" with job interviews 11:44 Takeaway 1: Audit where you've been stuck 14:09 Takeaway 2: Match your "how" list to a "who" 16:36 Takeaway 3: The real cost of staying stuck 17:30 How I took 20 minutes off my marathon with a coach 18:54 This applies way beyond your job search 🎯 How I can help with your UX job search 📋 Get my UX case study template 👋 Follow me, on LinkedIn , Instagram , & YouTube