Bold Bite 4: Beige Toast Copy is Killing Your Business

✨Episode Summary Something weird happens when we sit down to write for our businesses. We open the Google Doc or the Instagram caption box, and suddenly we become someone else. We stiffen up. We start using words we would never ever say out loud. And with so many of us using AI now, the problem is getting worse. People are pulling copy straight from AI without editing it back into their own voice, and the result is a string of sentences that just don't sound like them. In this Bold Bite, I’m talking about why your copy might not be landing, and why the fix is way simpler (and more human) than you think. I talk about: Why your copy might be "beige toast" (content people see but don’t feel ) Why people buy from humans, not mission statements, and what that means for how you write The embarrassingly simple trick to make your copy sound like you Your Bold Bite Action: Rewrite your last caption like it’s a text to your best friend. If your content feels technically fine but emotionally flat, this episode will help you bring the warmth, the voice, and the you back into your words. Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: HoneyBeBold Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice