Everyone Is Talking About Agentic AI at RSAC 2026. Almost Nobody Is Saying Anything Different | With Marco Ciappelli and Theresa Lanowitz

Marco Ciappelli sits down with cybersecurity evangelist and thought leader Theresa Lanowitz at the end of day one on the expo floor for a conversation that cuts through the noise — from shadow AI and leadership accountability, to brand identity, to why most companies here can't articulate a message above the fray. Plus: a Peloton story that accidentally became the best explanation of brand loyalty you'll hear all week. Chapters: - Judge Sentences CEO to 8 Hours on the RSAC Floor - End of Day One: Setting the Scene - Who Is Theresa Lanowitz - The Binary View of AI: Love It, Fear It, or Find the Gray - Leadership's Role in the AI Transformation - Shadow AI: The Insider Threat Nobody Is Naming - Why Some Companies Still Say No to AI - Fighting With Your LLM (We All Do It) - AI Slop and the Brand Differentiation Problem - The Peloton Story: What Real Brand Loyalty Looks Like - RSAC 2026: Everyone Sounds the Same - Where Is Agentic AI Actually Going - Integration, Orchestration, ROI: The Real Questions - Make AI Your Own What's actually covered: → Why agentic AI is dominating RSAC 2026 — and why it all sounds the same → Shadow AI: the insider threat nobody is calling an insider threat → What strong brand presence actually looks like (hint: it's not a circus tent) → Why fear — not budget — is the real reason companies still say no to AI → Integration, orchestration, ROI: what comes after the hype → The one message that matters: make AI your own 🔗 More from RSA Conference 2026: itspmagazine.com/rsac About the host Marco Ciappelli is a branding advisor, journalist and writer, and the host of An Analog Brain In A Digital Age. He works one-on-one with professionals building their personal brand and advises companies on positioning and storytelling, in English and Italian. In 2015 he co-founded ITSPmagazine, where he covers technology, cybersecurity and society. Branding advisory & coaching: https://marcociappelli.com/book-consultation/ Writing: https://marcociappelli.com/writing/ Journalism, ITSPmagazine: https://www.itspmagazine.com/about-us For cybersecurity and technology companies, Studio C60: https://www.studioc60.com Website: https://marcociappelli.com LinkedIn: https://www.linkedin.com/in/marco-ciappelli/