How Kevin Silvers Built Relationships Across the Rent to Own Industry

Send us Fan Mail What keeps someone successful in the rent to own industry for more than three decades? According to Kevin Silvers, it comes down to relationships, reinvention, consistency, and showing up for people every single day. In this episode of The RTO Show, Pete Shau sits down with Kevin Silvers of King of Promotions to talk about the evolution of the rent to own industry, vendor partnerships, customer engagement, leadership, and business growth. From caddying for golf legends like Arnold Palmer and Michael Jordan to building long term relationships with Rent A Center, Buddy’s, Showplace, Countryside, and other RTO leaders, Kevin shares lessons on sales psychology, customer retention, promotions, store operations, and the future of rent to own. This episode is packed with stories about entrepreneurship, vendor strategy, reinvention, and what it really takes to thrive in the RTO business. What You’ll Learn: Why relationship building is still the most valuable skill in the rent to own industry How successful RTO operators adapt, reinvent themselves, and stay ahead of changing customer behavior The role promotions, training, and customer engagement play in long term store growth What Kevin Silvers learned from working with major RTO brands like Rent A Center, Buddy’s, Showplace, Rentway, and Countryside How leadership, mentorship, and industry collaboration continue to shape the future of rent to own Episode Highlights: 02:47 – Kevin shares stories about caddying for Arnold Palmer and meeting Michael Jordan 06:12 – The business lessons learned from billion dollar entrepreneurs and golf legends 11:40 – How Kevin entered the jewelry business and developed his sales philosophy 17:05 – The moment Kevin first discovered the rent to own industry 20:13 – Why profitable renting requires strategy, balance, and operational discipline 28:04 – How RTO managers taught Kevin more about leadership and people than any sales seminar 41:58 – The story behind launching King of Promotions and building a trusted vendor brand 49:20 – Kevin’s advice for new vendors entering the rent to own industry today 54:26 – Recognition, industry awards, and why relationships matter more than trophies 58:15 – The craziest things Kevin has seen while visiting RTO stores across the country Meet the Guest: Kevin Silvers is a longtime rent to own industry vendor, relationship builder, and co founder of King of Promotions. Over the years, he has worked with major RTO companies across the country while helping stores improve promotions, branding, customer engagement, and operational support through relationship driven business strategies. Tools, Frameworks, or Strategies Mentioned Relationship based sales strategy Customer retention and referral growth methods Store level leadership development Promotional product and branding systems Vendor partnership strategies in rent to own Reinvention and operational adaptation in RTO Customer appreciation event marketing Closing Insight: “Success in rent to own comes from staying connected to people, learning every day, and continuing to reinvent yourself as the industry evolves.” APRO Association of Professional Rental Organizations Wow Brands Digital Marketing for the RTO industry - Including Web design, SEO, ad, and much more under one roof Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. <a rel="payment" href