From Law Enforcement to Everyday Carry: Safariland's Expanding Horizons

In this episode of the Amateurs and Experts podcast, hosts Erica Chin and Jessica Adanich broadcast live from SHOT Show 2024, with guest, Haley from Safariland, a company renowned for its law enforcement gear. Haley introduces their latest innovations, including a highly successful IWB (Inside the Waistband) holster in collaboration with Travis Haley, which has become their best-selling product. She also mentions the introduction of Staccato Fits for IWB carry, emphasizing their aim to cater to a wide range of firearms and light/optic combinations. Erica reminisces about their experiences with Safariland products, noting their reliability and comfort during her time in law enforcement. Haley discusses the company's efforts to expand into the everyday carry market while maintaining their stronghold in law enforcement. She highlights their new armor, designed for comfort and performance, as well as upcoming collaborations with other brands, including Noveski Rifle Works for hearing protection. The conversation also touches on the logistics and challenges of managing a booth at SHOT Show, the importance of mark ting and community engagement, and Haley's personal journey, including her upcoming start in grad school for an MBA. The episode wraps up with advice on where to find Safariland products and discount codes from sponsored athletes. A huge thanks to Otis Technology for generously providing us with booth space at Shot Show. They not only gave us a prime spot but also furnished us with a top-notch podcasting booth, allowing us to warmly welcome our guests and create some podcasting magic. safariland.com facebook.com/safariland instagram.com/safarilandgroup youtube.com/user/Safariland otistec.com