The GreenWave Podcast by Synergy International Episode 69: Fast Fashion Moves First - Why Circularity Has Become Industrial Strategy.

Join SYNI, your podcast hostess who keeps delivering on the content side, for Episode 69, Fast Fashion Moves First: Why Circularity Has Become Industrial Strategy. Let’s start with Zara and John Galliano. The world's largest fast fashion brand and one of fashion’s most recognisable bad-boy auteurs made news this week by announcing their collaboration to build a circular fashion model, a plan to re-author Zara’s archives. That sounds like a design story, the sort of thing fashion media can dine out on for a week and then move on. We are not going there. The live issue here is regulation, the pressure point is timing, and the deeper system problem is that circularity has quietly stopped being a virtue signal and become an operating model. In apparel now, compliance is moving out of the sustainability report and straight into margin, inventory, logistics, sourcing, data architecture and capital allocation.