An N of 1 with Kathryn Grater

Kathryn has spent her 25-year career obsessing over a single question: Why do people do what they do? As Vice President on the Ipsos Behavioral Science team, she bridges the gap between deep academic insight and real-world business application. Kathryn helps clients across industries translate an understanding of nonconscious motivations into actionable go-to-market strategies that optimize innovation, communication, and design. Her career spans both agency and client-side leadership, highlighted by a pivotal tenure building a Behavioral Science vision for a global Fortune 500 corporation. It was here that she transformed her passion for decoding behavioral drivers into a career-defining specialty. From her early analytical roots at Target, IRI, and Kimberly-Clark to her current role as a senior scientist and Vice President at Ipsos, Kathryn’s mission remains constant: elevating the impact of marketing research through the lens of applied behavioral science. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io 🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com