200 Million Downloads & A Netflix Deal with Jemma from The Psychology of Your 20s

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup , with no audience and no expectation that it would turn into anything . Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about. We chat about: 🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do 🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media) 🎙️ How she built a podcast that people actively recommend to their friends You’ll hear: 0:00 - Jemma’s story before the huge success (you might see yourself in this one) 7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off 9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS 12:30 - What Jemma would fix first if your podcast isn’t growing 17:07 - Ways to turn passive listeners into an engaged community 21:05 - Structuring your episodes to keep people listening all the way through 26:06 - Why criticism might just mean you’re doing something right 33:43 - The Netflix Deal! 38:24 - What had to change about the podcast to operate at a Netflix show level 41:41 - Does Netflix have any input into Jemma’s topics? 43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners 48:30 - The psychology behind build trusting and rapport with your online community 52:57 - What Jemma would do differently if she started her podcast again today 56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+) 57:02 - Her one piece of advice that she wants every podcaster to hear Connect with Jemma on her IG @thatpsychologypodcast ( https://www.instagram.com/thatpsychologypodcast/ ) Listen to The Psychology of Your 20s on Spotify ( https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837 ), Apple ( https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078 ), YouTube ( https://www.youtube.com/@thepsychologyofyour20s ) or Netflix ( https://www.netflix.com/title/82670765 )! If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (<a target="_blank" rel="noopener noreferrer" class="li