313: Train Your Team to Talk About Sustainability | Marketing Tip Monday

Two-thirds of consumers say sustainability matters when choosing what to buy. Learn how to equip your tasting room team with simple, authentic talking points that help guests connect with your values and turn every interaction into a memorable brand experience. Resources: Apply for SIP Certified Wine Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Cour s e <span class="NormalTextRun SCXW164044052 BCX8" data-ccp-parastyle="Section header" data-ccp-parastyle-defn= "{"ObjectId":"90dc3229-43f9-5e27-90bf-aa744c6ab0a9|1","ClassId":1073872969,"Properties":[201342446,"0",201342447,"5",201342448,"1",201342449,"0",469777841,"Calder LC",469777842,"",469777843,"Calibri",469777844,"Calder LC",201341986,"0",469769226,"Calder LC,Calibri",268442635,"24",335551500,"3448215",335559739,"60",335559738,"240",335560102,"2",134245418,"true",134245529,"false",469775450,"Section header",201340122,"2",134234082,"true",134233614,"true",469778129,"Sectionheader",335572020,"1",335559740,"240",201341983,"0",469777929,"Section header Char",469778324,"heading 3"]}" data-ccp-parastyle-linked-defn= "{"ObjectId":"eda0807a-dbbd-56db