How to Get Recommended by ChatGPT: The New Rules of AI Search

How AI Search Is Changing Marketing Forever: Understanding GEO, ChatGPT & the Future of Discoverability What happens when your ideal clients stop searching Google and start asking ChatGPT? In this eye-opening episode of The Tarryn Reeves Show , Tarryn sits down with AI strategist, creative director, and Generative Engine Optimization (GEO) expert Shane H. Tepper to unpack one of the biggest shifts happening in digital marketing right now. For years, businesses have focused on SEO to improve their visibility on Google. But as more consumers turn to AI platforms like ChatGPT, Gemini, Claude, and Perplexity to research products, compare solutions, and make buying decisions, a new frontier has emerged: Generative Engine Optimization (GEO). Shane explains what GEO is, why it matters, and how entrepreneurs can position their brands to be discovered, recommended, and trusted in an AI-driven world. Together, Tarryn and Shane explore the future of search, the growing role of AI in business, and what leaders need to do today to remain relevant tomorrow. In This Episode, You'll Discover: What Generative Engine Optimization (GEO) actually is and how it differs from traditional SEO Why AI platforms like ChatGPT are changing how customers discover and evaluate businesses The biggest mistakes brands make when trying to implement AI strategies How AI determines which businesses it recommends and cites Why third-party credibility and online conversations matter more than ever The role of Reddit, reviews, forums, and external content in AI discoverability How to audit your brand's visibility in AI search engines The importance of authentic storytelling in an AI-filtered world Why marketing jargon is becoming less effective in AI-powered search How entrepreneurs can future-proof their businesses over the next 3–5 years The opportunities and risks AI presents for business owners and professionals How Shane's concept of "Strategic Openness" can help leaders make smarter decisions during times of uncertainty Whether you're a business owner, marketer, consultant, author, or entrepreneur, this conversation will help you understand how AI is reshaping visibility, authority, and customer acquisition and what you need to do to stay ahead. If you've been wondering how ChatGPT, AI search, and GEO will impact your business, this episode is your roadmap to what's coming next. Connect with Shane: LinkedIn Book Mentioned During This Episode: The Devil's Teeth by Susan Casey Enjoyed the episode? Subscribe to The Tarryn Reeves Show , leave a review, and share this episode with a fellow entrepreneur who wants to stay ahead of the AI revolution. Connect with Tarryn