#Arteetude 340 – Detlef Schlich and his AI Co-Host Sophia explore the Artist After the Upload, McLuhan, Benjamin, aura, reproduction, AI, social media, and Detlef’s own concept of Multilayerism. Featuring the new Los Inorgánicos song “Beneath the Digital Moon” — a love song to the organic after the upload.

In Arteetude 340 – The Artist After the Upload , Detlef Schlich continues the philosophical arc that began in Arteetude 338 with The Law of Acceleration . After the reflective pause of Arteetude 339 at Gallery Emptiness with Felicitas, this new episode moves into the world of media, reproduction, AI, and artistic presence. Together with his AI Co-Host Sophia, Detlef explores how Marshall McLuhan and Walter Benjamin can still help us understand what happens to art — and to the artist — after a work has been uploaded. McLuhan’s famous idea that the medium is the message becomes a personal question: how does podcasting, social media, AI, video, streaming, and digital distribution reshape the artist’s voice, rhythm, imagination, and nervous system? Benjamin’s concept of aura opens another layer. If reproduction once seemed to threaten the unique presence of the artwork, what happens today when a work becomes file, stream, post, thumbnail, memory, comment, remix, and archive? Has aura disappeared — or has it migrated? Through Detlef’s own concept of Multilayerism , the episode proposes that aura is not simply dead. It may now move through layers: physical, digital, emotional, historical, spiritual, technological, remembered, and misunderstood. But this movement is not automatically meaningful. Aura survives only where attention, imagination, and resonance still happen. The episode closes with a new musical reflection by Los Inorgánicos : “Beneath the Digital Moon” — a small love song to the organic, to the body, to the voice, and to the warmth that remains after the upload. About Detlef Schlich Detlef Schlich is a rock musician, podcaster, visual artist, filmmaker, ritual designer, and media archaeologist based in West Cork, Ireland. His artistic practice moves between performance, photography, painting, sound, installation, film, music, podcasting, and digital image-making. Across these fields, Schlich reflects on the human condition, the relationship between ritual and technology, and the changing role of the artist in digital culture. As a media archaeologist, he explores how media shape perception, memory, culture, politics, and artistic expression. His work often uses the figure of the digital shaman as an alter ego — a method for navigating the space between ancient ritual structures, contemporary media, and technological transformation. Research & Artistic Method Detlef Schlich’s artistic research is rooted in his essay Shamanism, Art and Digital Culture: Cause and Effect , which investigates the relationship between ritual, artistic transformation, media, and digital culture. Download here for free: Shamanism, Art and Digital Culture: Cause and Effect https://www.researchgate.net/publication/303749640_Shamanism_Art_and_Digital_Culture_Cause_and_Effect Building on this foundation, Schlich developed Multilayerism: A New Paradigm in Contemporary Art – A Manifesto , an artistic method and conceptual framework for understanding contemporary art through layers of media, memory, technology, ritual, emotion, misunderstanding, and lived experience. Read here: Multilayerism: A New Paradigm in Contemporary Art – A Manifesto by Detlef Schlich https://www.researchgate.net/publication/375665507_Multilayerism_A_New_Paradigm_in_Contemporary_Art_-_A_Manifesto_by_Detlef_Schlich Together, these texts form the theoreti