Pharma, Food & the Fluent Consumer Ep.2/4

Share your thoughts In this episode 2/4, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. Medical thresholds move — and they almost always move in the direction that creates more patients. In this episode, they walk through the quiet downward drift in the levels of blood pressure, cholesterol, blood sugar, and bone density, and then zero in on the cleanest example of all: vitamin D. In this episode • Why diagnostic thresholds drift in only one direction — and turn healthy people into patients overnight • The vitamin-D story: a Western-derived cut-off applied to sunny India, and the 70–90% “deficiency” that followed • How a new diagnosis becomes a market: supplements on the counter, a test added to every panel • The quiet 2024 reversal — and why the products never left the shelf • A fair word for doctors: the line is moved upstream, not in the consulting room Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V