Virtual Executive Assistants For Business Growth with Gina Cotner

Your calendar is packed, your brain is louder than your inbox, and somehow you’re still the one chasing updates. That’s not a workload problem, it’s an ownership problem. Marilyn Jenkins sits down with Gina Cotner, founder and CEO of Athena Executive Services, to unpack what changes when you stop delegating tasks and start delegating responsibility to a high-caliber executive assistant. We dig into the mechanics of accountability, including the simple but often avoided question: “When will that be done?” Gina explains how strong executive assistants help drive accountability, protect a law firm owner’s time, and support better delegation through systems and clear communication. We also discuss practical ways to document repeatable processes using Loom, Zoom recordings, and voice notes, along with how Athena vets and matches virtual executive assistants. Gina shares why trust and partnership matter just as much as admin skills, and how starting with just a few hours a week can create momentum for better follow-through and fewer bottlenecks. Reach Gina here: https://www.athenaexecutiveservices.com/ https://www.linkedin.com/company/athena-executive-services/ https://www.instagram.com/athena_executive_services/ https://www.facebook.com/AthenaVirtualAssistants Special for listeners of Leadership in Law Podcast! Receive 5 free hours of service added to your first full month of work with Athena Executive Services (AES)— a $275 value! Just mention this offer during your first call with them. Season 4 Episode 164 Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins