How to Turn YouTube Shorts Into Google Ads Instream Winners

Send us Fan Mail YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory. In this episode of the Google Ads Unleashed Podcast, host Jeremy shares a simple but overlooked demand gen trick - duplicating your 9:16 Shorts content into a separate instream campaign targeting mobile only. Learn Jeremy's full demand gen campaign structure, from one campaign per placement and lookalike audience setup, to how to triangulate on-platform data, third-party attribution, and post-purchase survey results to actually measure whether your demand gen is working. Get your free discovery call with Jeremy here: https://calendar.app.google/Nom4YsknEyw1Hk1FA Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching