This Surgical Innovation Solves a 50-Year-Old Problem | Ep. 98 [Will Crawford]

What if one of the biggest opportunities to improve surgical safety and operating room efficiency has been hiding in plain sight? In this episode of Industry Ignited , Dr. Leanne Aguilar sits down with Will Crawford, CEO and Co-Founder of Smart Step Surgical, to discuss how a simple observation in the operating room led to the creation of an innovative medical device that is transforming surgical ergonomics and workflow. Will shares his journey from a successful career in spine surgery sales to launching a MedTech startup, the challenges of commercializing a medical device, and the lessons he learned about entrepreneurship, regulatory compliance, quality systems, and hospital adoption. Discover how the Surge Step platform is addressing a decades-old problem with traditional stacked step stools while improving safety, efficiency, and the experience of surgical teams. Whether you're interested in healthcare innovation, medical devices, entrepreneurship, or the future of surgery, this conversation offers valuable insights into bringing meaningful innovation to the operating room. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐠𝐧𝐢𝐭𝐞𝐝 https://industryignited.com/ 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 https://www.instagram.com/industryignited/ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 https://www.facebook.com/industryignited/ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 https://www.linkedin.com/company/industry-ignited 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 https://open.spotify.com/show/3TX1L5LPr4lt1UtcSpSvlN?si=7037433a58c54162 𝐀𝐩𝐩𝐥𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 https://podcasts.apple.com/us/podcast/industry-ignited-podcast/id1824619671 𝐖𝐢𝐥𝐥 𝐂𝐫𝐚𝐰𝐟𝐨𝐫𝐝 https://www.linkedin.com/in/will-crawford-bb1715b/ https://www.linkedin.com/company/smart-step-surgical-llc/posts/?feedView=all #podcast #podcastinterview #podcasts #podcastclips #podcastlife #industryignited #drleeanneaguilar #willcrawford #innovation #technology #healthcare