The State of the Supplement Industry: Transparency, Collabs & Bullshit With Shaun Hawley

Send us Fan Mail The Bearded Gorilla is BACK. Shaun Hawley returns to the podcast for another completely unfiltered conversation about the supplement industry - where it’s been, where it’s going, and what’s actually winning right now. We get into the rise of transparency and why proprietary blends have become nearly impossible to defend, what separates a great product from a great BRAND, why flavor matters even though taste is completely subjective, and how collaborations and nostalgia have become some of the biggest forces shaping supplements and energy drinks. We also break down some of the brands we believe are doing things right, the problem with consumers reacting to headlines without doing the research, and why media has a responsibility to educate instead of simply chasing outrage. Plus, Shaun catches us up on his bodybuilding season, moving from Classic into Open, bringing his best package ever despite not winning the show, his upcoming growth phase, and what he’s learned from building his own platform and doing content his way. This is less of an interview and more of two supplement-industry nerds sitting down and talking shop - formulas, flavor, branding, collabs, social media, bodybuilding, bullshit and everything in between. Because at the end of the day, there’s enough room for all of us to win. The goal is to make the industry better. Follow Shaun: https://www.instagram.com/thebeardedgorilla/ ---------------- Thank you to everyone who has taken the time out of their day to listen to this podcast. It means more to me than you will ever know. Any questions or recommendations on who I should have on next? Email them to: thepowerhousementality@gmail.com Follow Kaitlyn on Instagram: https://www.instagram.com/kaitlynkennafitness/ Follow the Powerhouse Journal - https://www.instagram.com/thepowerhousejournal/ Save 10% on all of your energy drink needs using code: kaitlynkennafitenss at energydrinkcity.com Read The Powerhouse Journal - https://www.powerhousejournal.com/ Support the show