Better Conversion Goals In Google Ads

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. Watch this episode on YouTube: https://youtu.be/3MdWLi7856I • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks Guest Contact Information: Website: factorfour.com LinkedIn: linkedin.com/jeffcoleman More from EWR and Matthew: Leave us a review wherever you listen: Spotify , Apple Podcasts , or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram: Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: <a href='https://www.ewr