From Scared to Unstoppable: Building Real Shooting Confidence with Amber G. Johnson

Are you looking for ways to safely carry a firearm without changing your entire wardrobe? In this episode recorded live at the 2026 SHOT Show, hosts Erica Chin and Maggie Reese talk with firearms business owner and instructor Amber G. Johnson. Amber explains how she started creating content to show women that concealed carry can fit into everyday dresses and female fashion. She shares her passion for mentoring new shooters as a "range doula" and introducing them to body-attached holsters, purse carry, and bra-mounted options. Amber emphasizes that true self-defense begins with personal awareness and understanding that you are your own primary weapon. She also highlights her "Fired Up and Fearless" events, which blend range practice with positive affirmations and community support. Women interested in learning more about her events or training can connect with Amber through her business and social media channels. Mentioned Links 02:39 - Spelman College (Historically Black liberal arts college for women) 08:07 - Sticky Holsters (Manufacturer of friction-based holsters) 10:41 - Staccato Vegas (Firearms training and range facility) 14:40 - Fired Up and Fearless (Women's firearms and community event series) 19:10 - Maroon Tiger Student Media Group (Student-run media outlet at Morehouse College) 21:04 - amber@futuristicfire.com (Contact email for Gayles Futuristic Fire) 21:29 - @TheAmberGJ / Gayles Futuristic Fire (Instagram social media profiles) Key Takeaways Women do not need to give up personal style or wear tactical gear to carry a firearm safely. You are your primary weapon—voice, awareness, and discernment come before drawing a firearm. Personalized mentorship ("range doulas") helps new shooters overcome fear and build lasting confidence. Firearms training combined with positive affirmations can reframe past anxieties and foster empowerment. Community-focused events centered around food, discussion, and support create accessible entry points for new gun owners. Keywords Used Amateurs and Experts Podcast, SHOT Show, Amber G. Johnson, Concealed Carry, Female Firearms, Range Doula, Gayles Futuristic Fire, Fired Up and Fearless, Holsters, Self-Defense, Affirmations, Staccato, Spelman College, Morehouse College.