Why The Client Experience & Vibe You Create Matters More Than You Think

Send us a message ✨ How do you create a beauty business that clients don’t just visit once… but keep coming back to for years? This week I’m joined by Minola Tuite, whose journey started working from her mum’s lounge and conservatory. In the early days, she even volunteered in a salon for free to gain experience and learn what it was really like to work in a salon environment, before eventually opening a salon of her own. This episode is sponsored by Beauty Rules Grab your ticket to the Elleevation Masterclass on the 27th September in London. Use code: FAB50 for £50 off your ticket! Grab your ticket now: https://beautyrules.co.uk/products/elleevation-masterclass We talk about the reality of opening a salon for the first time - the struggles, the challenges and everything Minola learned along the way, as well as how she’s gone on to create a thriving salon and a client experience that has kept some of her clients with her for around 10 years. Minola shares how much thought goes into the details we can sometimes overlook: your salon interior, branding, atmosphere, client experience and even the different senses your clients pick up on from the moment they walk through the door. We also talk about her idea of creating a “third space” for her clients, somewhere they can escape, switch off and instantly feel relaxed and why the experience and vibe you create can be just as important as the treatment itself. But building a thriving business also came with a point where Minola realised she was doing too much. She shares the period where she was cramming clients into her diary and her now husband asked her, “Do I have to book an appointment to see you?” and how that changed the way she structures her business today. We also get into bridal lashes and how Minola naturally became a go to lash artist for brides, how she creates a bridal experience beyond just the lashes, and we finish with a little Bridal Lashes: This or That. If you want to fill your diary, build a loyal client base and create an experience that makes your clients genuinely excited to come back, this episode is for you. 💗 Connect with Minola: https://www.instagram.com/thisisminola?igsi=NDY1bGY1MmdxYjBo This episode is sponsored by Beauty Rules Grab your ticket to the Elleevation Masterclass on the 27th September in London. Use code: FAB50 for £50 off your ticket! Grab your ticket now: https://beautyrules.co.uk/products/elleevation-masterclass Grab your ticket to the Back To Business Online Conference: https://loredanairimia.com/ Use Code: BEYOND10 Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Why The Client Experience & Vibe You Create Matters More Than You Think | Minola Tuite