To niche, or not to niche? Finding your agency’s sweet spot (feat. Mickey McBride and Dana Dziegiel)

Picking a niche – or two – is a solid strategy for any agency business. This week on Trade Secrets, co-hosts Emma Weissmann and Jamie Biesiada break down the benefits of specialization with Avoya’s Mickey McBride and top producer Dana Dziegiel. They cover everything from finding the right specialties to identifying great supplier partners and up-and-coming markets. Thanks to our friends at Tern for helping us solicit travel advisor questions this season. https://tern.travel/ This episode was sponsored by Travel Insured International. https://www.travelinsured.com/ Further resources Dana Dziegiel on Instagram and LinkedIn Email Mickey McBride Avoya Travel on the web Need advice?ff Call our hotline and leave a message: 201-902-2098 Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.