The Daily Dose #336 | Everyone Loves Floor Heating. Almost Nobody Quotes It With Rick Florence

Floor heating might be the most loved feature in a home that almost nobody asks for — and once the floors are down, it's too late. This week Az sits down with Rick Florence, managing director and owner of Coldbuster Floor Heating, a business that's been in the Australian market for over 25 years. Rick reckons only a tiny fraction of people building or renovating ever see a floor heating quote before the floors go in — and he's built his whole business around fixing that gap. In this episode: The four misconceptions that stop clients considering floor heating — and why "it's a luxury, it must be expensive" no longer holds up Why Rick says you should never ask a client if they want floor heating — quote first, present second Electric vs hydronic: Rick's case for why electric wins on cost, running costs, and maintenance How floor heating slots into a build program without disrupting a single trade The value-add argument: why Rick calls floor heating an investment, not a cost Quoting for developers and multi-res — three ways to structure it What to do when it is too late: rug heaters, radiant heaters, heated towel rails and mirror demisters Rick's answer to our signature question: what makes a good builder? Whether you're a volume builder, a custom builder or a reno specialist, this one's about a simple habit — send the plans, get the free quote, let the client decide — that costs nothing and could set your builds apart. All Coldbuster links, socials and contact details below. Like, subscribe, and share it with a builder who should hear it. Connect with Coldbuster Floor Heating: Website: https://www.coldbuster.com.au Get a Free Quote: https://www.coldbuster.com.au/get-a-free-quote/ Tradie Registration (trade discounts & installer program): https://www.coldbuster.com.au/trade-registration/ Running Cost Calculator: https://www.coldbuster.com.au/cost-of-running-underfloor-heating/ Phone: 1800 85 75 65 Email: sales@coldbuster.com.au Address: Unit 10, 14 Rodborough Road, Frenchs Forest NSW 2086 Follow Coldbuster: Facebook: https://www.facebook.com/coldbusterfloorheating Instagram: https://www.instagram.com/coldbusterfloorheating/ LinkedIn: https://www.linkedin.com/company/coldbusterfloorheating/ YouTube: https://www.youtube.com/channel/UCYvKv7rlMCehLulIumkApYg Pinterest: https://pin.it/ymQNOHR