Signals, Outcomes, and AI: What Actually Moves Enrollment

Why the traditional enrollment funnel is broken Signal Engineering: what it is and why it matters (EducationDynamics, Sarah Russell) Offline conversion tracking for paid ads (HEM, Aug 2026) AI search visibility: what to track beyond Google rankings (HEM, Sept 2026) Mobile vs. desktop behavior in the student journey (Stamats, Aug 2026) Concrete steps for enrollment and marketing leaders What to measure now: inquiries, applications, deposits, enrollments, and AI citations How to make program pages work for both humans and AI Governance and risk in automating with AI agents Learn more about the Higher Education Marketing Institute: Website: https://highereducationmarketinginstitute.com/ X: https://x.com/HEMInstitute LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/ YouTube: https://www.youtube.com/@HigherEducationMarketing