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Google Ads Removes Language Targeting in September & Why That's Good

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · 6 сентября 2026 г. · 9 мин

Send us Fan Mail Google is removing language targeting from search and AI Max campaigns in September,  and it may have been quietly suppressing your quality score all along.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing, why campaign-level language targeting has always been a questionable setting for pull marketing, and why blocking multilingual buyers from seeing your ads could have been artificially depressing your ad relevance and quality score for years.  Advertisers operating in multilingual markets like Germany, the Netherlands, Canada, and Ireland where educated, multilingual buyers have likely been excluded by English-only language settings.  Get your free discovery call with Jeremy here: https://calendar.app.google/Nom4YsknEyw1Hk1FA Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching