Ep. 292 Toys on Tap w/ BullMart: Building Something Worth Collecting

Bullmart founders Jerry and Shiti join Toys on Tap to talk about building a collectible that doesn’t really fit into any existing category. It’s leather. It’s weighted. It uses magnets. It comes with premium packaging and a handwritten letter, and it was created by a team new to toys. We talk about: • Why Jerry wanted to make a bull • Designing for adult male collectors • Turning ambition into a physical character • Choosing leather over traditional toy materials • Going from TWO handmade bulls a day to a real business • Shipping costs nearly destroying the margins • Why collecting is really about emotion • Collaborating with Inter Milan • Building sports and lifestyle partnerships • Creating Bullmart’s own identity • The upcoming Bank of Bull collection BullMart is here trying to create something worth collecting right now. On Instagram: @ bullmartglobal Thanks to Our Supporters Rate & Review the Show! Leave a rating and review wherever you listen it's the best way to help Toys on Tap grow! Subscribe and Follow Along Instagram: @toysontap Linkedin: Abraham Musto Facebook: @toysontap Youtube: @Toysontap SubStack: @toysontap Palmstreet: Toys on Tap: Live on Sundays 6pm