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READ THE LABEL — EPISODE 1 of 4
Pay the Farmer, Not the Pharmacy · 7 сентября 2026 г. · 6 мин
Share your thoughts Food Labels: What’s Really in Your Food? The ice cream that wouldn’t melt — and the question nobody is asking about what you eat. Ashok bought an ice cream bar at a railway kiosk in Wales and made the mistake of turning it over: the first seven ingredients belonged in a kitchen, the next ten in a lab. Then, from Wales to Antigua — where Meera made her own discovery: a strawberry ice cream in a cup that simply refused to melt, sitting there like a mousse, holding its pose long after real ice cream would have surrendered into cream. In this opener of our four-part Read the Label series, Ashok and Meera ask the question nobody official is asking about your food: not “is it safe?” — that’s been answered thousands of times — but “is it good for you?” From an 18-ingredient loaf of bread to the strange comfort of the word “approved,” this is where the story of your label begins. Based on Ashok’s essay “Trust but Read the Label”: https://ashokv.substack.com/p/trust-but-read-the-label Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread of Affordable Wellness) #Meeravasudevan #Ashokvasudevan https://umaglobalfoods.com/ https://csaw.co https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794 https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V