GOLF SHOP: TOUR EDGE GOLF new product update

Jon Claffey, VP of Marketing joins the show. On Tuesday, September 1 at 9:00 AM Eastern , we’ll officially unveil the new Exotics Milled Wedge Series, featuring three purpose-built bounce profiles designed to simplify wedge selection by matching performance to a golfer’s swing characteristics and course conditions. The big story behind this new series is the complete bounce matrix across a larger number of lofts, with a performance-based design brief centered around giving golfers total control of contact, flight and spin in the short game. "A big part of the development process was working directly with our PGA TOUR Champions staffers Alex Cejka, Bernhard Langer, Scott McCarron and Tim Petrovic , as well as other tour players on the PGA TOUR, DP World Tour and other PGA TOUR Champions players, testing how their different swing types interacted with the various bounce profiles and gathering feedback on turf interaction, feel, flight and overall versatility. We also put a considerable amount of time into robot testing, amateur player testing and wet wedge testing to make sure each bounce performed the way it was intended to for different deliveries and conditions. That combination of Tour feedback, player testing and measured performance data really helped us dial in the final designs, and we feel we’ve created something that performs well above what you would normally expect at this price point."