When ChatGPT Picks Winners, Who Counts As An Expert

AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important. Watch this episode on YouTube: https://youtu.be/rSHl_mJZB8M They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the strategies SaaS and B2B companies can use to turn search visibility into measurable business growth. • separating SEO and AEO budgets without losing the core strategy • treating LLMs as a new layer, not a replacement for SEO • building entity associations and clean categorization signals • leaning into E-E-A-T, authorship, and third-party verification • using “consensus” across relevant publications to reduce risk • choosing visibility targets with AI citation data, not vibes • avoiding Reddit astroturfing and focusing on real community building • tracking the full funnel with attribution, CRO, and CRM visibility • earning durable links through original research and credible PR • building partnerships that create co-citations and a digital trail • adding guardrails to automation and agentic workflows • SaaS actions that prioritize best leads and lifetime value Guest Contact Information: Website: emgigroup.com YouTube: youtube.com/GoEmgi LinkedIn: linkedin.com/in/matt-emgi Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram ( www.matthewbertram.com ), powered by EWR Digital ( www.ewrdigital.com ). Every episode: www.bestseopodcast.com