GEO Vs SEO In The AI Era With Callum Kennard

SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online. Watch this episode on YouTube: https://youtu.be/MUQRrN7h1S8 They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be better served focusing SEO efforts on category and collection pages rather than individual product pages. They also explore the difference between making a website GEO-friendly and actually optimizing for AI search, along with the growing attribution challenge as buyers increasingly research brands through ChatGPT, AI Overviews, social platforms, and other channels. Guest Contact Information: Website: https://www.clickslice.co.uk/ LinkedIn: https://uk.linkedin.com/in/callum-kennard Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram ( www.matthewbertram.com ), powered by EWR Digital ( www.ewrdigital.com ). Every episode: www.bestseopodcast.com