1657: AI GEO Search Visibility Strategy with Callum Kennard

Callum Kennard explains how businesses can use generative engine optimization to become the brands AI systems cite, recommend, and surface in search results. He describes SEO as the training wheels for GEO, recommending roughly three to four months of SEO traction before pursuing a dedicated AI visibility strategy. Instead of traditional keyword research, GEO focuses on longer prompts, topics, citations, and the sources large language models rely on for answers. Kennard recommends starting with a GEO audit to identify target prompts, competitors, citation sources, and industry-specific opportunities. Key measurements include visibility score, average position, sentiment, and citation share across AI-generated answers. He also emphasizes information gain, meaning content should provide authoritative, relevant, and original information competitors cannot easily replicate. The most useful takeaway is to build strong SEO foundations first, then use data-driven GEO tactics to become a preferred source for AI answers.