Why Are We Obsessed With This? Advent Calendar Obsession Explained Through Social & Behavioral Theories.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! This video explores advent calendars and their impact on consumers and fashion/ beauty industries today. While some see advent calendars as a traditional, appealing practice, others view them as clever marketing that doesn't deliver the promised value. I examine the advent calendar 'phenomenon' through social and consumer theories to clarify this debate, while unpacking the beauty calendar I got from Liberty London.