KIIS BREAKFAST: "Likeability is not a content strategy"

BPR Senior Consultant David Kidd joins us to offer his thoughts on the announcement of Chris, Amy & Jack for Breakfast on Sydney's KIIS1065. He talks about how being 'nice' doesn't necessarily make great radio. PLUS: Where David thinks the show could be in 12 months time ALSO: What KIIS absolutely needs to do before the show starts on-air Email the show: mail@thequarterhour.com Follow us on the socials: @thequarterhourpodcast You can read David's article in full here: https://radioinfo.com.au/news/why-i-think-the-new-kiis-breakfast-show-will-fail/ You can send us a voicemail to use on the podcast! Just click here. Please say your name and give us your thoughts.