The Internet Took the Bait

Sydney Sweeney’s latest ad blew up and Kali and Jen are breaking down why. They unpack the Novig sports betting spot that sparked backlash, what people were actually mad about, and whether the controversy was the point all along. They dig into the numbers, the agency and marketing strategy behind the moment, and the tension between empowerment and objectification. It’s an honest look at how outrage spreads online and the uncomfortable truth that “bad publicity” can be rocket fuel for attention. If you’re curious how brands monetize backlash and why the internet piles on so fast, this episode is for you. Follow us on Instagram