358. Kate Ryder, Founder & CEO of Maven Clinic

Today, I'm joined by Kate Ryder, founder & CEO of Maven Clinic. The largest virtual provider for women's and family health, Maven Clinic covers 28M members and 2.5K+ employers across fertility, maternity, pediatrics, and menopause benefits. In this episode, we discuss building at the intersection of clinical quality and technology. We also cover: Using AI to triage care Maven's direct-to-consumer expansion How consumer demand is driving the women's health category Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Maven's Website: www.mavenclinic.com Instagram: https://www.instagram.com/mavenclinic/ The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:21) Kate background and Maven overview (04:04) Broadening from pregnancy to full care (05:46) Following members, not predicting needs (09:18) Data as product and personalization (10:41) Quantifying health outcomes (11:14) Maven Assistant philosophy (12:00) AI's role in healthcare (15:49) Patient trust and behavior change (17:28) Building with AI at organizational level (19:38) Why DTC expansion now (22:36) Women's health as just health (26:21) Employer contracts and risk models (27:47) Long-term roadmap vision (28:20) Staying at intersection of care and tech (30:28) Peptides and evidence-based approach (32:13) Where to find Maven (32:45) Conclusion