The October & November Slump: How to Keep Clients Booking

October and November can often be some of the quieter months in the beauty industry. Summer is over, Christmas hasn’t quite started, and suddenly you’re looking at gaps in your diary wondering where all your clients have gone. But a quieter diary doesn’t mean you have to just sit back and wait for December. In this episode, I’m sharing practical things you can start doing NOW to bring clients through the door, encourage existing clients to rebook and keep money coming into your business during those traditionally quieter weeks. We’ll talk about marketing ideas, creating offers without constantly discounting, reaching out to clients you haven’t seen for a while, using your social media properly, increasing client spend and giving people a reason to book with you NOW rather than waiting until Christmas. I’ll also be sharing the mistakes I see beauty professionals make when their diary goes quiet including panicking, dropping their prices and disappearing from social media when they actually need to be showing up more. Whether you’re a lash tech, nail tech, brow artist or beauty business owner, this episode is packed with ideas you can put into action straight away. Your October and November diary doesn’t have to be empty let’s get those bookings coming in. You can find me https://www.instagram.com/beauty_by_sophie_nottingham/ www.beautybysophie.uk