Reese's Hunts America's Best Street, Cakes Ditches TikTok

Reese's is turning Halloween into a neighbourhood movement, Danone is fighting regulators to grow Harrogate Spring Water, and challenger brand Cakes is ditching rented TikTok audiences for media it actually owns. In this episode: Reese's has launched a multichannel Halloween campaign asking US consumers to nominate the 'trick-or-treatiest street' in America, kicking off in early October to own the seasonal conversation before rivals. Danone has filed a formal appeal after UK regulators blocked expansion plans for its Harrogate Spring Water facility in northern England, signalling strategic commitment to growing its premium UK water brand. Challenger beauty brand Cakes is launching 'Cakes Media', a brand-owned media property designed to convert its viral TikTok following into a direct, algorithm-free audience as TikTok paid ad costs continue to rise. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily