Walmart Bets on Mood Drinks, Perelel Hits $100M

Walmart just gave functional mood drinks permanent shelf space — a retail signal every supplement and beverage brand needs to act on. Plus: Perelel Health hits $100M and a glucosamine finding that will have joint supplement brands on crisis comms watch. In this episode: A phase 2 clinical trial found daily Vitamin C supplementation was associated with lower mortality in patients with precancerous or low-risk blood cancers, giving science-led brands credible new evidence beyond immune health positioning. A large health-records analysis found glucosamine users had a 25% higher likelihood of progressing from mild cognitive impairment to full Alzheimer's dementia — an observational finding that will pressure joint supplement brands across European pharmacy and health retail to prepare communications responses. Walmart is creating a permanent dedicated 'Mood & Mind' in-store section for cognitive and emotional wellness beverages, one of the largest retail commitments to the category to date and a signal that will influence European buyer decisions. Women's supplement brand Perelel Health has reached a $100 million annual run rate and hired the former Rare Beauty CMO, signalling that prestige beauty brand-building talent and techniques are migrating into the supplement sector. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily