Diageo Wins Tequila Lawsuit & Closes Guinness Brewery

Diageo is making headlines twice today — for a legal win and a major brand experience closure. Plus, Nike's fall from dominance is the brand-building wake-up call FMCG marketers can't afford to ignore. In this episode: A New York judge dismissed a lawsuit alleging Diageo misled consumers about its tequila's composition, setting a precedent that gives spirits brands more legal clarity around authenticity claims in marketing copy. Diageo is closing the Guinness Open Gate Brewery in Baltimore — its flagship US experiential marketing hub opened in 2018 to recruit younger drinkers — as the company redirects spend toward higher-return channels. Nike lost significant market share and cultural relevance after cutting wholesale partnerships, scaling back brand storytelling, and over-indexing on DTC digital sales, allowing challengers like On Running and Hoka to take categories Nike once owned. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily