359. Frank Britt, CEO of Aescape

Today, I'm joined by Frank Britt, CEO of Aescape. Aescape's AI-powered bodywork tables turn millions of anatomical data points into a new layer of health intelligence — with plans for personalized "body scores" in the future. In this episode, we discuss repositioning from robotic massage brand to body intelligence. We also cover: Biomechanical blindness Pivoting from licensing to ownership model Why recovery still gets just 2% of fitness dollars Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Aescape's Website: www.aescape.com Find a Table: https://app.aescape.com/locations Aescape on Instagram: https://www.instagram.com/aescape The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:42) Frank's background (01:48) Company pivot to body intelligence (03:15) Adaptive body therapy category (04:30) Business model shift (07:45) Personal health journey (10:15) Using Aescape in recovery (10:45) Tom Brady partnership (15:00) Body intelligence and data (18:00) The missing tissue data layer (19:45) Body score and FICO comparison (22:00) Data collection and analysis (23:00) Recovery compounding benefits (26:00) Supply drives demand model (28:45) Operator flexibility and models (31:30) Scorecarding and management (33:00) Data ownership and sharing (35:00) Subscription and access models (37:15) Home use and direct-to-consumer (40:15) Future sport-specific programs (41:15) Try the product importance (42:30) Conclusion