AI Search Rewards the Boring Work. Ecommerce SEO, Collection Pages and AEO with StudioHawk | #670

Add To Cart: Australia’s eCommerce Show · 6 октября 2026 г. · 57 мин

They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like now Digital PR - how a first-home-buyer suburbs study built brand authority and AI visibility The AI shopper - why they buy differently, and what to put on your product page Connect with Charbel Raffoul | Explore StudioHawk | Connect with Luke Rainsbury | Explore Cooper & Co. Subscribe to the Add To Cart newsletter   SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community